The Giggs Way

Our customer centric approach to Estate Agency starts with understanding what our clients want to achieve. Every client and every home are different and require an approach that fit their uniqueness.

Our Vision

Is to inspire and support Estate Agents to realise their career or business ambitions, inkeeping with their personal values.

Our Mission

Is to enable the best customer experience for Estate Agency clients in line with the Giggs Way. To understand and meet their needs and exceed their expectations wherever possible.

Why you'll love us

Our Group Values

Are our guiding light. They lay the foundation of our culture. They drive our business strategy and how we make decisions on who we hire and partner with. We believe that the key to a happy, motivated team is ensuring that their values and the business values are in-line so they work towards one common purpose, together.


  • We spend time with our clients to understand their needs 
  • We expect our staff to over-communicate and never leave our clients or their colleagues without regular updates and a plan
  • We aspire to share our knowledge and experience with clients and in our communities


  • We learn from experience, client feedback and commit to continuous improvement
  • We expect our team members to commit to personal learning and self-development
  • We aspire to always do better and learn from mistakes


  • We are passionate about achieving our client’s needs
  • We support our group team members and partners to achieve their career and business goals
  • We aspire to help other business owners to achieve their goals

Matt Giggs

Founder, The Giggs Group

After attaining huge success in both independent and corporate estate agencies for 17 years, Matt started his own agency, Giggs and Company, in May 2012. 

Through his leadership and drive, the business reached number one in the...

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Gemma Noonan

Managing Director

Gemma joined the Giggs Group in March 2020 just as the world went mad and has helped to steady The Giggs Group ship ever since.

She initially worked across the group as a Coach and Operations Director before taking on her current role as...

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Sales Progressor

In my career within the property industry, I have worked in a variety of roles.

I started in lettings and then moved on to sales before spending some years working as a progressor for property developers.

Having this varied...

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Our values are at the heart of everything we do

Success is the sum of small efforts, repeated day-in and day-out